Giuliana Rancic Steps Into The Clean Beauty Skincare Industry
After being diagnosed with breast cancer at the age of 36, Giuliana was determined to find skincare products that were safe to use and offered age-defying benefits. Frustrated with the inability to find what she considered to be a non-toxic skincare line, Giuliana committed herself to creating her own line of clean, safe and gentle products and sharing them with all people of all ages. Utilizing advanced skincare technology with the most efficacious botanicals from across the globe, Fountain of Truth™ was born.
Giuliana says, "The energy and focus that I have personally invested these past two years in partnership with the team at
The Fountain of Truth™ collection will feature its
The Fountain of Truth™ hero product, The TRUTH Insta-Face Lift Elixir, is a light-weight, botanically-charged treatment that can help your skin fight the visible signs of aging without a visit to a medi-spa. Developed to reduce the appearance of fine lines and wrinkles, this product contains powerful Spilanthes Acmella flower Extract, which helps to create smoother and tighter looking skin, as well as Black Cumin Seed Oil, with essential fatty acids, vitamins and amino acids, to help create a look of plumpness and volume. With continued use, skin's appearance will improve and take on more bounce and radiance.
The TRUTH Insta-Face Lift Elixir and the remaining eco-luxe beauty line, which has been in formulation for over a year, is launching to consumers starting in
- Dream Cream Overnight Repair Mask: An overnight, transformative sleep cream, containing Sodium Hyaluronate, replenishes moisture and the appearance of fuller looking skin. Our exclusive five botanical extract blend contains several naturally occurring Alpha Hydroxy Acids to help wake up your skin, making it appear smoother and brighter with a dreamy glow.
- Good Day Soufflé Hydrating Moisturizer SPF 15: This lightweight, luxurious moisturizer, suitable for all skin types, is proven to help minimize the visible signs of aging. Our renewing botanical blend that includes Organic Argan Oil, along with Hibiscus Flower,
Maca Root and Fig Fruit Extracts, contains exfoliating Natural Alpha Hydroxyl Acids (AHAs) and Amino Acids, helping the skin look more supple and hydrated. Honey Glow Mask : This mask enhances and hydrates skin for a dewy, youthful appearance. The mask features an intensely moisturizing ingredient trio of nutrient-rich Certified Organic Honey, restorative Propolis Extract and Amino Acid-Rich Royal Jelly Extract. The creamy, soft texture warms when massaged and will nourish and revitalize, for a glowing, smoother and softer appearance.- Take It Off Cleansing Balm: This transformational cleansing balm changes to a lightweight milk when activated with water. Developed with our highly effective botanical blend of ultra-hydrating Organic Argan Oil, calming Turmeric extract and Vitamin E, this formula gently cleanses, tones, exfoliates and soothes, while helping to remove waterproof makeup. The woven muslin cloth used with the cleansing balm helps to open pores, cleanse, exfoliate and improve skin tone.
- The Youth In Hand Cream: This limited edition luxurious hand treatment can instantly improve skin's moisture, while restoring the appearance of a youthful glow. The Triple Emulsion Formula has an emollient-rich blend of
Shea Butter , Coconut and Macadamia Oils, Honey and Jojoba, which makes the cream soothing and luxurious, while providing long-lasting hydration with a protective moisture barrier. This formula, with breakthrough age-defying ingredients, provides skin with a more youthful appearance, leaving hands nourished, hydrated and soft. 10% of the purchase price of this product, up to$100,000 , will be donated to FAB-U-WISH™ & The Pink Agenda to help grant wishes and fund groundbreaking research while supplies lasts.
Fountain of Truth™ products range from
About Fountain of Truth
Fountain of Truth™ is a CLEAN, SAFE and GENTLE beauty line utilizing advanced skincare technology with cutting-edge, transformative ingredients and botanicals from across the globe. Achieve softer, smoother, more glowing, luminous skin as a result of our formulas with the Super Bio-Ferment System of highly effective, fermented, skin-loving plant and mineral ingredients. Our collection delivers beauty benefits your skin needs and craves resulting in a healthy glow. Finally, a clean and efficacious beauty line you can trust. Clean. Beautiful. Truthful.
We care about you and what you put on your skin. Clean beauty means we are ALWAYS made without:
SLS, Phthalates, Petrolatum, Silicones, Mineral Oil, DEA, Phosphates, Artificial Dyes, PEGs, or Synthetic Fragrances
We are proud to make the fight against breast cancer part of our mission and have partnered with FAB-U-WISH™ & The Pink Agenda to improve the lives of those fighting the disease by helping grant wishes and fund groundbreaking research.
About
After being diagnosed with breast cancer at the age of 36,
To learn more about the Fountain of Truth brand, visit us at: FOUNTAINOFTRUTHBEAUTY.COM
Connect with us on social:
@ fountainoftruthbeauty
The
The
© 2018 THE FOUNTAIN OF TRUTH™ BRAND All rights reserved.
View original content to download multimedia:http://www.prnewswire.com/news-releases/giuliana-rancic-steps-into-the-clean-beauty-skincare-industry-300727280.html
SOURCE
MEDIA CONTACT: Carolanne Coviello | Carolanne@cmmpr.com