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- No Gray,
No Way: 63 percent of people said they would not purchase a piece of furniture if it wasn't available in the color they wanted
- Won't Walk a Mile in These: 62 percent said they would not get a new pair of shoes if they weren't available in the desired color
- Call me a Taxi: 43 percent said they would not buy a car if the color wasn't perfect
- Would you Rather: 75 percent of people said they would rather live in a house that was only one color than eat the same color food every day for the rest of their lives
- Best in Blue: Of people polled, the largest share, 22 percent, said they feel most confident and attractive in the color blue
Not taking beige for an answer, TERRA® Chips revived the snacking category. For over 20 years, the recognizable and distinguished snack brand has created a name by combining the beautiful colors and mouthwatering flavors of the earth's vegetables into a perfect crunchy snack.
"Consumer preferences, especially millennial preferences, are changing. They are moving away from mindless snacking and are always looking for the latest and greatest better-for-you options." said Cady Roberts, Senior Brand Manager, TERRA® Chips. "Our new Snack in TERRAcolor™ campaign focuses on the one-of-a-kind snacking experience that comes from the colorful palette of root vegetables that make up TERRA® Chips."
The vibrant, non-GMO and gluten-free chips are sliced straight from real vegetables and packaged in simple but distinctive black bags, providing a unique snacking experience. For the ultimate snacking pleasure, surround yourself with bold and bright colors such as blue, as 57 percent of people say having the color blue around makes them happiest. Blue is just one of the many tones that make up the Snack in TERRAcolor™ campaign, coming from the brand's famous naturally blue potatoes. Each hue created for the campaign was carefully matched to a vegetable found in TERRA® Chips.
In addition to the new campaign, TERRA® Chips will team up with their partner,
For more information on the Snack in TERRAcolor™ campaign, visit www.instagram.com/terrachips.
About the Survey
View original content with multimedia:http://www.prnewswire.com/news-releases/why-eat-beige-terra-invites-you-to-snack-in-terracolor-in-color-full-campaign-300678769.html
Laura Benvenuto, Laura.Benvenuto@interfusecomms.com, 202-835-9441