America's Favorite Couple Calls It Quits. PB & Who?
"In a nutshell, Jelly is just not MaraNatha®'s jam anymore," said
Just the latest in a string of recent celebrity break-ups, MaraNatha® knows the news is going to be tough to swallow for some: two in five people (39%*) feel sad when they hear of a celeb break-up, with 11%* saying that they lose hope in love. Maybe a spoonful of nut butter is exactly what they need? Most people say that indulging in their favorite foods brings them comfort after a break-up (23%*) – second only to spending more time with friends (36%*) and family (31%*).
Still, many people can likely empathize with MaraNatha®, as two in ten people (19%*) have broken off a relationship because they felt they were 'too good' for the other person with the top reasons being they were smarter (32%*), better looking (18%*), or funnier (16%*).
MaraNatha® specializes in diverse varieties of nut butters, including velvety almond butter and delicious peanut butter, all of which are too good for Jelly, including:
- Organic, No Stir, Raw, and No Sugar No Salt Added varieties of Almond Butter
- Organic, Banana, and No Sugar No Salt Added varieties of Peanut Butter
Made from the purest ingredients, with no trans fats, hydrogenated oils or preservatives, MaraNatha® nut butters are also Non-GMO Project Verified.
MaraNatha® is announcing its newly single status with the brand's first integrated marketing campaign. The "Too Good For Jelly" advertising campaign launches today in selected markets across broadcast, cinema and digital properties, along with social, out-of-home and content partnerships. Consumers will also be able to experience MaraNatha® nut butters for themselves – and meet the inconsolable Jelly – at sampling events in select cities including
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*All survey results are from an omnibus survey that was conducted online with 1,107 people, nationally representative of all adults aged 18 and over. The survey was conducted by YouGov on August 28 - August 29, 2017 with a margin of error of +/- 3%. |
MaraNatha®
MaraNatha®, founded in 1982, is one of America's largest producers of high-quality, natural and organic nut butters. Produced in an
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SOURCE The
Naijia Huang, MaraNatha®, 516-587-5077, Naijia.Huang@hain.com; Jessica Frost, Interfuse Communications, +1 202 835 7297, Jessica.Frost@ketchum.com