How Hain Celestial Leads in Free-From Artificials and Better-For-You Consumer Needs
The focus on removing artificial colors and flavors from food is dominating the headlines, and it’s no surprise. Consumers are increasingly mindful of the potential health risks posed by artificials and turning to better-for-you options. According to a recent McKinsey & Company article, 82% of U.S. consumers are prioritizing wellness in their everyday lives. Additionally, 75% of shoppers purchased at least one natural or organic product in the last 6 months¹.
Taking a Stand with No Artificial Colors
Long before it became trendy, health and wellness has always been the foundation of Hain Celestial’s purpose. It’s core to our ethos and continues to guide us today.
As a pioneer in better-for-you products, we’ve focused our global portfolio in this space for over 30 years. Our brands, including Celestial Seasonings® tea, Terra® chips, Greek Gods® yogurt, Earth’s Best® and Ella’s Kitchen® baby and kids snacks, MaraNatha® nut butters, Imagine® soups, and Spectrum® oils, consistently deliver convenience and great taste while prioritizing better-for-you credentials. In fact, 100% of Hain’s portfolio in the U.S. is free from FD&C artificial colors; we only use colors from natural sources.
And we are proud to say we do not use Red Dye No. 3 in any of our products.
This commitment has differentiated Hain in the U.S., where we take our role in providing healthy alternatives seriously. We aim to meet the needs of an increasing number of consumers who prioritize their health and wellness.
Our philosophy is simple: Inspiring healthier living has been part of our mission from the beginning. At Hain, we believe healthier living shouldn’t mean sacrificing taste, convenience, or availability. That’s why our brands deliver great taste while prioritizing better-for-you credentials. Our deep expertise and authentic commitment to these values set us apart in the industry as we continue to innovate and lead with products that support a balanced lifestyle.
Addressing Diverse Dietary Needs
Better-for-you products continue to outpace conventional categories, with 52% of consumers willing to pay more for products that meet their specific dietary needs², such as gluten-free, dairy-free, and high-protein.
Hain’s Better-For-You portfolio supports consumers by making it easier to shop for gluten-free, dairy-free, GLP-1 support, heart-healthy options, and more. We strive to make it easier for shoppers to understand their options.
We’ve recently partnered with experts to understand the unique nutritional needs of consumers on GLP-1 treatments and have identified several of our products that fit these needs across our Beverage, Soups, Yogurt, Nut Butters, and Seeds categories. We plan to begin marketing these items to GLP-1 users to make it easier to shop our brands to meet their needs.
At Hain, we understand that wellness is not just a trend – it’s a lifestyle. Our unwavering purpose to inspire healthier living for people, communities, and the planet through better-for-you brands makes us a leader. This is an exciting time for people seeking better-for-you options, and we are dedicated to making mindful choices easier, more delicious, and more accessible.