The specialty tea leader extends their Trees for the Future partnership
through April to mark Earth Month and further promote sustainability in
developing countries.
BOULDER, Colo., April 3 /PRNewswire-FirstCall/ -- By purchasing Celestial
Seasonings(R) tea during the first three months of 2009, tea drinkers helped
the brand reach its goal of planting one million trees in developing
countries. In light of this achievement and in celebration of Earth Month,
Celestial Seasonings has extended the free online portion of the program
through the end of April, enabling tea drinkers to sponsor the planting of
thousands more trees around the world with help from their partners at the
nonprofit Trees for the Future.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080908/NYM036LOGO )
(Logo: http://www.newscom.com/cgi-bin/prnh/20050324/NYTH131 )
"We'd like to thank Celestial Seasonings tea drinkers for their
contribution to this significant reforestation effort, which helps to promote
economic and environmental sustainability," said Peter Burns, General Manager
of Celestial Seasonings. "Extending our Trees for the Future partnership
through Earth Month in April means more people can take part in this
meaningful program and, by simply clicking their mouse, help us add to the one
million trees already sponsored."
Online visitors to www.celestialseasonings.com/trees can plant a tree in a
virtual forest generated entirely by fellow users. For each virtual tree
planted, Celestial Seasonings will sponsor the planting of one real tree in a
developing country by Trees for the Future. Up to 50,000 trees will be planted
through the program's online component. Visitors can view the growing virtual
forest of trees and watch their own tree sprout and grow. Also, users
discover how trees benefit the environment and economies of emerging nations
by improving the quality of their water, air and soil, promoting biodiversity
and generating additional income.
The site also features information on the brand's earth-friendly
practices, including the growing, harvesting and sourcing of their ingredients
and the packaging of their products. Because they have worked with many of
the same farmers for more than 30 years, the specialty tea leader has been
able to establish sustainable harvests and support ethical trade practices.
Additionally, Celestial Seasonings' use of minimal packaging, including a
unique tea bag that requires no strings, tags, staples or individual wrappers,
saves more than 3.5 million pounds of waste from entering landfills annually.
Tea drinkers had the ability to join Celestial Seasonings in planting
trees in two ways: by purchasing the brand's all-natural teas between January
1 and March 31, 2009, and by visiting www.celestialseasonings.com/trees, where
they can still plant a virtual tree through the end of April.
Since 1988, Trees for the Future has planted more than 70 million trees in
Central America, Africa and Asia - helping thousands of communities improve
their livelihoods and their environment. These newly planted trees remove
approximately 1.5 million tons of carbon dioxide from the atmosphere each
year.
Celestial Seasonings
Celestial Seasonings, a brand of The Hain Celestial Group, creates
delicious, all-natural specialty teas that offer a variety of extraordinary
tea-drinking experiences. Each of the more than 90 flavors is expertly
crafted using only the highest quality 100 percent natural herbs, teas, spices
and fruits to produce fresh, delicious tea. For nearly 40 years, Celestial
Seasonings has blended unique and healthful herb, green, white, black, red,
organic, Chai and wellness teas, each adorned with beautiful imagery and
inspiring words and designed to delight your palate, nourish your body and
feed your mind and spirit. For more information, visit
www.celestialseasonings.com.
The Hain Celestial Group
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is
a leading natural and organic food and personal care products company in North
America and Europe. Hain Celestial participates in almost all natural food
categories with well-known brands that include Celestial Seasonings(R),
Terra(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), MaraNatha(R), SunSpire(R), DeBoles(R), Hain Pure Foods(R),
FreeBird(TM), Plainville Farms(R), Hollywood(R), Spectrum Naturals(R),
Spectrum Essentials(R), Walnut Acres Organic(R), Imagine(R), Rice Dream(R),
Soy Dream(R), Rosetto(R), Ethnic Gourmet(R), Yves Veggie Cuisine(R),
Granose(R), Realeat(R), Linda McCartney(R), Daily Bread(TM), Lima(R), Grains
Noirs(R), Natumi(R), JASON(R), Zia(R) Natural Skincare, Avalon Organics(R),
Alba Botanica(R), Queen Helene(R), Tushies(R) and TenderCare(R). Hain
Celestial has been providing "A Healthy Way of Life(TM)" since 1993. For more
information, visit www.hain-celestial.com.
SOURCE The Hain Celestial Group
-0- 04/03/2009
/CONTACT: Tracie Lesser, Burson-Marsteller, +1-312-596-3521,
Tracie.Lesser@bm.com/
/Photo: http://www.newscom.com/cgi-bin/prnh/20080908/NYM036LOGO
http://www.newscom.com/cgi-bin/prnh/20050324/NYTH131/
/Web Site: http://www.hain-celestial.com /
(HAIN)
CO: The Hain Celestial Group; Trees for the Future; Celestial Seasonings
ST: Colorado
IN: FOD ORF ENV
SU: PDT
PR
-- NY94077 --
4077 04/03/200909:15 EDThttp://www.prnewswire.com
